OUR COFFEE
NOW GREAT COFFEE
IS EASY AS 1 2 3 4 5
Selecting the right coffee hasn't always been this straightforward. We’re proud to pioneer a better, easier way to pick your perfect cup—our new Level System. From light, bright Level 1 to the bold intensity of Level 5, there’s an expertly blended Level for everyone.
Learn about the Levels below.
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Level One
- Mild, light, crisp
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Happily pragmatic, you enjoy the simpler things in life. People love your easygoing spirit. If there were a lot more people like you, we’d hear a lot fewer car horns and see a lot more smiles.
- Flavor Profile:
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Pleasing acidity and a little bit of sweetness
- Goes great with:
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Sweet berries with a hint of tanginess
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Level Two
- Bright, lively, easy drinking
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Spontaneous and fun, you’re a curious optimist. Fond of going off the beaten path, you enjoy creating your own adventures and seeing where your heart leads you.
- Flavor Profile:
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Slight aroma of cocoa and lively acidity
- Goes Great With:
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Citrus fruit
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Level Three
- Balanced, smooth, full-flavored
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Quick on the draw, you’re ready for just about anything. Adept at problem solving, you might be found playing chess, building a tree house or negotiating a business deal.
- Flavor Profile:
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Medium acidity, nutty nuance and clean finish
- Goes Great With:
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Buttery items with a vanilla flavor
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Level Four
- Rich, elegant, complex
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You’re quite the mystery. Even if you were an open book, it would be written in hieroglyphics. Both wise and clever, you’re well respected by everyone who knows you.
- Flavor Profile:
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Chocolatey, nutty aroma
- Goes Great With:
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Nutty or chocolatey foods
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Level Five
- Bold, dark, intense
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When you walk into a room, everybody notices. You’ve never lost a staring contest. Self-assured and focused, you’ve got what it takes to be a leader in both work and play.
- Flavor Profile:
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Roasty aroma and rich flavor
- Goes Great With:
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Dark chocolate and rich treats