OUR COFFEE

NOW GREAT COFFEE

IS EASY AS 1 2 3 4 5

Selecting the right coffee hasn't always been this straightforward. We’re proud to pioneer a better, easier way to pick your perfect cup—our Level System. From light, bright Level 1 to the bold intensity of Level 5, there’s an expertly blended Level for everyone.
Learn about the Levels below.

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  Level One

  Light & Crisp

  Happily pragmatic, you enjoy the simpler things in life. People love your easygoing spirit. If there were a lot more people like you, we’d hear a lot fewer car horns and see a lot more smiles.

  Flavor Profile:

  Pleasing acidity and a little bit of sweetness

  Goes great with:

  Sweet berries with a hint of tanginess

  
• 

  Level Two

  Medium-Light & Lively

  Spontaneous and fun, you’re a curious optimist. Fond of going off the beaten path, you enjoy creating your own adventures and seeing where your heart leads you.

  Flavor Profile:

  Slight aroma of cocoa and lively acidity

  Goes Great With:

  Citrus fruit

  
• 

  Level Three

  Medium & Balanced

  Quick on the draw, you’re ready for just about anything. Adept at problem solving, you might be found playing chess, building a tree house or negotiating a business deal.

  Flavor Profile:

  Medium acidity, nutty nuance and clean finish

  Goes Great With:

  Buttery items with a vanilla flavor

  
• 

  Level Four

  Medium-Dark & Rich

  You’re quite the mystery. Even if you were an open book, it would be written in hieroglyphics. Both wise and clever, you’re well respected by everyone who knows you.

  Flavor Profile:

  Chocolatey, nutty aroma

  Goes Great With:

  Nutty or chocolatey foods

  
  
• 

  Level Five

  Dark & Intense

  When you walk into a room, everybody notices. You’ve never lost a staring contest. Self-assured and focused, you’ve got what it takes to be a leader in both work and play.

  Flavor Profile:

  Roasty aroma and rich flavor

  Goes Great With:

  Dark chocolate and rich treats